date:Jul 03, 2012
00 million a year worth of products, and Connolly wants a bigger slice of the $8 billion better guy-food market also known as tailgaters and patio grillers. As a result, the company began selling Ball Park frozen burgers in April, sliders are in test.
Connolly plans to improve his companys lunch-meat quality. In an attempt to attract consumers of this product category, he's launching super-premium smoked Hillshire sausage, which typically commands higher prices and generates faster sales growt