date:Oct 14, 2013
ategory penetration.
Transactions: Times they purchase/trips per household.
Amount: Amount they spend/net dollars per trip.
By plugging in their numbers and multiplying them, retailers can see where they are vs. where they want to be. However, Middlebrooks pointed out that while the PITA framework can guide c-stores' marketing efforts, there's no one way that's right; it depends on the state of each store.
Retailers can also make use of Coca-Cola's iSHOP (individual shopping habits occasions