date:Oct 14, 2013
rs report eating a snack each day, and one out of five eating occasions includes a snack. Everybody's eating snacks, Middlebrooks said. With Millennial consumers, in particular, increasingly using snacks as meals, they're really starting to blur together.
To help convenience store retailers determine where and how to drive category value, Coca-Cola constructed a framework called PITA:
Population: The number of shoppers in your stores/store households.
Incidence: Shoppers buying the category/c