date:Oct 11, 2013
rands were organic baby food companies, led by Earths Best, which grew its number of releases by 55% within the period.
Packaging, too, has played a role in category growth. Recloseable, flexible pouches have expanded usage to older children and even adults, contributing to a projected 22% growth in the market from 2012 to 2017, Mintel said.
While the baby formula segment dominates sales in the category, with more than 70% of market share, the growth rate of baby food and snacks skews higher.