date:Oct 10, 2013
emanding better quality after a flood of food safety scandals, an issue Uni-President alluded to in its last earnings statement when it said quality control remained a priority.
Indeed, Chinese shoppers are more inclined to use the price of food to judge its safety, meaning more expensive products often give consumers greater security.
So a price war is really going to sacrifice your trust among people who are buying more high-end brands, said James Roy, senior analyst at China Market Research