date:Oct 10, 2013
were very satisfied.
In terms of which retailers store brands appear to have the greatest positive effect on loyalty to the store, Whole Foods Market got the highest score with 60% of buyers saying they are more likely to visit Whole Foods Market based on private-label products. Costco came in second with 57% of Kirkland buyers saying that the brand makes them more likely to shop at Costco.
Most U.S. retailers continue to invest heavily in improving their store brand programs in order to win