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Consumers tends to retail store with private-label products
date:Oct 10, 2013
uct categories, and across 25 different retailers. Respondents who had purchased store brands from a particular retailer were asked how satisfied they were with the brand, and the impact of that particular brand on their loyalty to the store that sells it.

Costco received the highest average satisfaction among buyers of its store brands, with 63% of private-label buyers saying they were very satisfied with their purchase. Publix came in second place with 60% of store brand buyers saying they

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