date:Sep 26, 2013
r the retailer. It could expand into more categories, based on demand.
The U.S. birthrate has declined in recent years, intensifying competition among mass merchants such as Target, specialty shops led by Toys R Us Inc's Babies R Us and Bed Bath Beyond Inc's buybuy BABY as well as websites including Amazon.com and its Diapers.com unit.
Target is the largest bricks-and-mortar retailer to offer a service dedicated to baby goods. For now, Target Subscriptions will not offer baby food. Most of it