date:Sep 26, 2013
ing doctors' fish tanks and organizing strawberry picking trips for staff.
Sales Threat?
In the milk powder sector, hospitals are an important sales and marketing channel because a recommendation from medical staff can help persuade new parents to choose a particular brand, which they often stick with, industry insiders said.
Milk powder firms typically spend close to 5 percent of their revenue opening medical sales channels, a separate recent report in the 21st Century Business Herald said,