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Growth in chilled and frozen foods driven by segmentation
date:Jun 29, 2012
at different price points.

Premiumisation

Director general of the BFFF Brian Young pointed to ice cream as a category that had benefited from premiumisation, achieving 4.4% value growth on a 4.5% drop in volume.

Goodburn underlined the continued importance to consumers of convenience and time-saving prepared options.A couple of years ago, there was a surge in ready-to-cook products generally, not just in chilled. But this does not appear to have been sustained,she said.

The CFA estimates tha

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