date:Sep 09, 2013
marketing.
To transform such iconic brands as Duncan Hines, Birds Eye, Mrs. Butterworth and the August-acquired Wish-Bone salad dressing business, a company built through acquisitions first had to change its approach to innovation.
The acquisition of Birds Eye (in 2009) was transformational for us, Mr. Gamgort said. It was a catalyst for us to fundamentally change the way we looked at innovation. We built a new headquarters in New Jersey, and we made the investment to co-locate all of our R.D