date:Sep 09, 2013
in dual placement. Meanwhile, Annies share of the category was 9% in mainline aisles, compared with 6% in the natural foods section and 11% in dual placement.
The best of all worlds is when we have dual placement, Mr. Foraker said. So, we have our best-selling items in the mainline aisle adjacent to the mainstream national leading brand, and we have all our flanker s.k.u.s (stock-keeping units) and certified organic items over in the natural section.
Citing another example encompassing all th