date:Sep 09, 2013
uct offering as an example, he showed how moving out of the natural foods section and into the mainline aisle has boosted share and sales. Of the companys top 54 grocery accounts, macaroni and cheese was offered in 27 mainline aisles, 11 natural food sections and 16 in dual placement (both mainline and natural). Based on Nielsen Co. data for the 52 weeks ended Jan. 19, 2013, year-over-year sales for Annies macaroni and cheese increased 39% in mainline aisles, 12% in natural food sections and 15%