date:Jun 28, 2012
s of product launches with natural or pure claims. Jago said these could be a precursor to pursuit of foods containing only simple, straightforward ingredients.
Real fruit and vegetable content
Although all natural and pure trends were most prominent in the US, they could also be seen across the globe, they said. Examples included products with real fruit and vegetable content. Alternatively, manufacturers could opt to explain what ingredients did.
One example of this had been Nestles 2011 UK