date:Jun 28, 2012
n growth in premium spirits can be replicated across the region.
We want to activate our strategic premium brands to increase their awareness and take advantage of the growth in that segment. The second objective this is where we can take some volumes from beer is taking advantage of growth in standard, branded spirits,Lacassagne said.
African consumers are generally very attracted by brands, so we want to offer them these, maybe at the premium end first but also in the standard segment firs