date:Jun 28, 2012
rs. Millennials also appear more willing to explore different distribution models, with 41% of total food spending coming at traditional grocers, which compared with 50% of total spending for baby boomers.
Millennials were found to be more price sensitive than baby boomers, but when it comes to natural/organic products, 58% of millennials surveyed said they would be willing to pay more. This compared with only 43% of baby boomers who said the same.
Despite the rising prominence of millennials, b