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Rapidly transfer of the food-at-home industry
date:Jun 28, 2012
h products and retailers, said David Garfield, managing director at AlixPartners and head of the firms Consumer Products Practice. The emphasis on convenience represents a dramatic shift from baby boomers priorities, and it also presents big challenges and opportunities for companies in the food industry.
Tied to the issue of convenience, of the millennials surveyed, 47% said brands were extremely or somewhat important in their purchasing decision for groceries, compared with 61% of baby boome

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