date:Jun 28, 2012
The study, titled Trouble in aisle 5, included a survey of 2,000 adult grocery shoppers during mid-May. It found that changing demographics, economic factors and customer preferences have the potential to create long-term disruption across the food industry value chain.
Specifically, the rise of the millennials and aging of the baby boomer generation will be a major factor affecting buying patterns. Millennials currently make up a little more than 5% of the U.S. population, but by 2020 that figu