date:Aug 21, 2013
Harvesting of pitaya will start next week in Israel, and though it's too soon to accurately determine this year's output, growers are anticipating a season with adequate volumes. The Israeli fruit is exported to the UK and continental Europe by air, ensuring that the product retains the distinctive aroma and taste that it's come to be known for.
Our pitaya is sweeter, so it doesn't have as long a shelf life as dragon fruit from Asia, so we have to send it by air, said Avniv's Niva Ben Zion.