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Are soda industry CSR campaigns bad for public health?
date:Jun 27, 2012
xpensive and multinational campaigns similar to those used by tobacco companies.

However, unlike tobacco CSR campaigns, soda industry CSR pushes such as PepsiCos Refresh Project and Coca-Colas Live Positively campaign explicitly target young people and aim to increase sales, they say.

Soda companies use CSR to tout their concern for the health and well-being of youth while simultaneously cultivating brand loyalty,argue the experts led by Andrew Cheyne from the Berkeley Media Studies Group,

12/22 21:44