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Young British consumers have taste for traditional biscuits, says Mintel
date:Jun 27, 2012
w product launches doubling between 2007 and 2011 and a further 300 products launched in the past 12 months, said Mintel.

Healthier varieties

However, many consumers said they felt guilty about eating biscuits, particularly women, with almost half calling biscuits a guilty pleasure.

Minetl noticed a strong demand for healthier biscuit options with 40% saying they would eat more biscuits if they were lower in sugar. However, these varieties were widely perceived to be bland in taste.

Women ha

12/20 05:34

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