date:Aug 12, 2013
r. Foraker said. Family size frozen entrees is a nearly $3.5 billion category thats dominated by large conventional brands and lacks an established authentic natural organic offering. Our products position us with a unique premium product that delivers great consumer value. And most importantly, they taste great. We believe the all-family appeal of the Annies brand, combined with our strong equity in mac and cheese, positions us to capitalize well on this significant white spaced opportunity.
O