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Fiscal 2014 to be year of ‘accelerated innovation’ at Annie’s
date:Aug 12, 2013
began shipping new microwavable macaroni and cheese cups.

While its still too early to gauge consumption, retailer acceptance has been quite strong, and initial orders are well ahead of our expectations, he said. We have already secured over 15,000 points of distribution for micro cups, and sales thus far have been highly incremental to our base mac and cheese business. The products began showing up in key retailers in July, and early consumer feedback has been positive. We expect our offering

12/23 08:58