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Coles and Woolworths private label milks are equal winners against brands
date:Aug 08, 2013
cuts and fierce competition by supermarket home brands have clearly cemented their place in the market while the top two branded white milk brands have declined in popularity, said Angela Smith, Group Account Manager, Roy Morgan Research. However, as the instigator of the $1 a litre campaign only Coles, not Woolworths, has seen growth since 2011, she said.

In this changing industry, it is important for milk companies to understand the detailed market trends of their brands and competitors to en

12/24 23:53