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Big beer’s sales slump, yet profits rise
date:Aug 06, 2013
AB-InBev report stated plainly, Innovations [new beers] are being priced at a premium, while bringing new drinkers into the category.

The Wall Street Journal noted that AB InBev is prioritizing more expensive, higher-margin premium beers, not only in terms of brews with the Bud or Bud Light name, but also craft beers such as raspberry-flavored Witbier Shock Top to offset stagnant consumption. Lets correct the WSJ by referring to Shock Top as a crafty beer, because many argue that any beer made

12/21 18:32