date:Aug 06, 2013
building in order to drive that growth as it hails back on the cereal business, as well.
At the same time, within the advertising line, we continue to move money between digital, consumer databases and so on which make that spending even more efficient, which also enables us to free up investment. Also, we will continue to look within our company on the cost side to be more effective and efficient to identify opportunities to provide fuel for growth in our organization going forward.