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Kellogg addressing challenges in cereal
date:Aug 06, 2013
Although the company expected the quarter to be challenging given the timing of innovation launches and the need for additional activity, the Kellogg Co. nonetheless experienced disappointing growth in the cereal category during the second quarter ended June 29, said John Bryant, president and chief executive officer.

Weakness stemmed from the adult cereal category, Mr. Bryant said during an Aug. 1 conference call with analysts, but he said Kellogg is taking steps to reverse the trend through i

12/26 03:05