date:Aug 05, 2013
eese.
In beverages, higher marketing costs contributed to a 7% decline in operating income. Crystal Light powdered mixes fell due to cannibalization from Krafts liquid water enhancers as well as price-based competition from other players in powdered beverages.
The refrigerated meals segment saw income decline 21%, impacted by commodity costs and strong prior-year comparisons.
Competition is strong across Krafts categories, including what the company has identified as probably one of our most