date:Aug 02, 2013
on-Helper brands between fiscal years 2011 and 2013.
Ms. Chugg expanded on a General Mills announcement in April of plans to redesign and reformulate its Helper line. At the time, the company said the reformulated products would have at least a 20% reduction in sodium from 2008 levels.
We intend to renew momentum on our dry dinners business in 2014 by focusing on our core Helper product offering with a comprehensive marketing plan featuring sampling, new products, new packaging and new adver