date:Aug 02, 2013
al Mills has identified its Helper business either as flat or growing in sales. Only in fiscal 2011 was the business singled out as weak.
Still, Ms. Chugg suggested the line is underperforming and has, with its other Meals lines, the potential to do far better.
We are confident we can generate growth across our meals portfolio in 2014, she said. In part that is because demand for convenient meal offerings is growing. Today consumers devote less than 30 minutes to prepare and cook the evening