date:Jul 29, 2013
Mars North America is once again taking its iconic MM brand into a chocolate bar with MMs Chocolate Bar. The new launch follows up on one of the brands largest marketing efforts in its history, the Better with M campaign, which recommends new usage occasions and seasons to enjoy the confections.
The MMs Chocolate Bar is made with milk chocolate and features small MM pieces. The product earned a 70% purchase interest in consumer testing and also ranked top in performance across all other measur