date:Jul 29, 2013
eses and Kit Kat scooped up share, as did the Brookside brand of dark chocolate-covered fruit, which Hershey acquired at the end of 2011.
Brookside has been a benefit from a financial marketplace perspective, Mr. Bilbrey said. You have a couple of things going for this brand. You have the hand-to-mouth occasion. You have the halo effect of the antioxidant value of dark chocolate. Then, the super fruit packed in the centers that resonates with consumers.
Hershey plans to expand the brand, whic