date:Jul 29, 2013
American teens are the Goldfish generation. They were young children when we brought our mascot, Finn, to life and began investing to make Goldfish a powerhouse brand. Our insight shows they retain a strong affinity with the brand.
The Goldfish Puffs launch actually achieved two firsts for Pepperidge. Not only are the snacks the first truly teen Goldfish product, its also the first time Pepperidge has launched a new range that includes Hispanic-inspired flavors from the outset, Ms. Britt said.