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Mars putting principles in action
date:Jul 25, 2013
stimulate consumer preference for its products. The company said it has implemented Doing-good marketing campaigns for two of its five global brands, including Uncle Bens Begin with Ben and the Pedigree Feeding Project.

Bens Beginners, sponsored by Uncle Bens, promotes the merits of families cooking and eating together. The campaign also shows how making rice the main ingredient of meals may lead to a healthy and varied diet, Mars said.

Mars said it plans to have similar campaigns in place fo

12/23 05:30