date:Jun 22, 2012
ngagementisn't necessarily as high as firms would have hoped, says Pazderka.Fairtrade has taken 25 years to get to where it is, but people still don't understand the processes behind [the label]. I think the majority of people want to trust in the retail brands [to source sustainably],she adds.
But do they? Those involved in certification schemes would suggest not. The likes of Unilever, Gepa and MS would argue otherwise. If more follow, what happens to eco-labels? They fade into the background