date:Jun 22, 2012
t it has become a bit much. Going forward, she says, the question firms will be asking is: how can we improve the supply chains to benefit everyone?
Others suggest the certification schemes could pool their resources better.Too much energy is wasted in drawing attention to small differences between the underlying sustainability aspects of the schemes, which damages overall consumer confidence in labelling full stop,explains Mark Line, executive chairman at consultancy Two Tomorrows.
Consumer e