date:Jul 23, 2013
Hovis brand into adjacent categories. By working with 2 Sisters Food Group and Foxs Biscuits, we have a partner with the biscuits expertise necessary to take full advantage of the market opportunities.
The three variants of Hovis Breakfast Bakes; Malted Crunch; Oats Honey; and Milk Oats; will be manufactured at the Foxs Biscuits plant in Uttoxeter, Staffordshire. The licensing agreement also provides for other healthier biscuit options to be developed under the Hovis brand in the future.