date:Jul 23, 2013
althier biscuits category, itself growing at 8% annually . By combining the strong heritage and health credentials of the Hovis brand together with the biscuits expertise of Foxs Biscuits, both companies foresee opportunities to target a genuine need among busy consumers to provide a healthier biscuit alternative and grow the category further.
Commenting on the new licensing agreement, Colin Smith, Managing Director, Foxs Biscuits, said: Im delighted with this agreement as it will enable both