date:Jul 19, 2013
g director, Foxs Biscuits. We see enormous potential to grow one of the nations favourite brands, which has such a strong association with natural ingredients and goodness, in the biscuits sector. We will look to create new varieties within the current Hovis Breakfast Bakes range as well as innovate with new products.
This licensing agreement is an excellent way for us to extend the Hovis brand into adjacent categories, said Simon Devereux, business unit director, Premier Foods Bread Division.