date:Jul 19, 2013
ealthier biscuits category, itself growing at 8% annually. By combining the heritage and health credentials of the Hovis brand together with the biscuits expertise of Foxs Biscuits, both companies said that they foresee opportunities to target a genuine need among busy consumers to provide a healthier biscuit alternative and grow the category further.
Im delighted with this agreement as it will enable both companies to be part of a relatively new and growing category, said Colin Smith, managin