date:Jul 19, 2013
utes and seconds until the return of Hostess products on July 15.
Other promotion efforts include bold outdoor advertisements featuring iconic Hostess products in high-visibility placements in New York (a giant Twinkie billboard in Times Square), Chicago and Los Angeles (a CupCakes billboard), as well as Kansas City. Marketing team members also have been handing out I saved the Twinkie buttons, and the ad agency incorporated launch-related packaging, including the tagline The Sweetest Comeback