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Hostess snack cake sales outpacing ‘most ambitious projections’
date:Jul 19, 2013
bus, Ga. Its initial line-up of products includes Twinkies, CupCakes, DingDongs, Donettes, HoHos, Zingers, fruit pies and mini muffins. Not all products are available at all stores immediately, Hostess said.

The strong initial sales at least partially have been spurred by an aggressive large-scale marketing campaign led by Kansas City-based Bernstein-Rein.

The ad agency kicked off the campaign June 24 with a countdown clock at HostessCakes.com. The sites running clock ticked off the hours, min

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