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Barilla moves away from private label bakery as Lieken goes on the block
date:Jun 22, 2012
channels towards in-store and out-of-home bakery, triggered by consumers tightening purse strings in a tough economic environment.

Lieken

Lieken was acquired by Barilla in 2002 when it purchased Kamps.

The private label business manufactures and sells private label bread and bakery products to supermarkets and retailers in Germany. Barirlla said that bake-off products were increasingly becoming a large part of Liekens business.

Lieken sells toast bread, rolls and baguettes under the Golden

12/20 05:35