date:Jul 16, 2013
-battered consumers pulling back from a wide range of discretionary expenditures.
The company says by 2010, with a recovering economy and PepsiCo's revival of the Gatorade brand, the sports drink category experienced a rebound.
The market is powered by 77 million users of sports drinks and 28 million consumers of nutrition bars. Yet, there are vast demographic and attitudinal differences between those who are high-volume users of sports drinks and those who eat relatively large quantities of n