date:Jul 11, 2013
e included. Fiber claims are made in 25% of introductions or 31% if whole grain claims are included.
MS. Williams said growth in the market is the result of how it has become more mainstream.
The cross-pollination between more specialist nutrition and performance bars on the one hand and more mainstream cereal and snack bars on the other has been key to continued growth in the market as a whole, Ms. Williams said. Healthier ingredients and formulations add value to the standard bars market, wh