date:Jul 11, 2013
bars, but also in the perception of offering a healthier snack alternative to products such as confectionery, biscuits and cakes.
More than 75% of global introductions for the year ended April 2013 were marketed on a health platform, which may vary from natural, organic, and low-calorie to vitamin-fortified, digestive health, and weight management. In the United States, more than 85% of introductions during the year were marketed on this platform, and in Australasia this rate was at more than