date:Jul 11, 2013
The market for nutrition bars is growing in line with or possibly even ahead of the market for cereal as the result of growing demand for healthy and convenient on-the-go snacks, according to Innova Market Insights.
While convenience is the leading positioning for cereal bars overall, used on over 90% of total launches in the sector, health has also been a key driver, said Lu Ann Williams, director of innovation at Innova. This is not only in terms of the importance of nutrition and performance