date:Jul 11, 2013
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We are excited to add Level to our health and wellness innovation platform as it will become our fourth category-elastic, need-state vertical brand, serving the diabetic consumer, said Steve Hughes, chairman and chief executive officer of Boulder Brands. Ultimately, Level will complement Smart Balance in heart-health, Earth Balance in plant-based and Udis and Glutino in gluten-free. Diabetes is one of the largest and fastest growing need states in consumer foods today. However, it is an