date:Jul 10, 2013
alism.
bluemarlin structure creative director Guy Williams said that the new brand Extreme's structure represents non-conformist subcultures as well as Extreme Sports.
The dynamic wave-like shapes embossed on the bottle's surface mirror skate ramps, and communicate the rigorous technicality and speed associated with extreme sports, Williams added.
The rugged and powerful structure gives Extreme strong stand out and forms an ergonomic design that is incredibly tactile.
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