date:Jul 10, 2013
last year. But Hostess Brands, Inc. ceased operations on Nov. 16, meaning the Twinkies most people are familiar with had the shorter lifespan.
Ms. Arnold declined to say what changes were made to extend the shelf life, saying that it is proprietary information.
In addition to the longer shelf life, some Twinkies will begin shipping frozen to retail customers, Ms. Arnold said.
Ninety per cent of the product will still be delivered fresh, she said. A select number of customers representing on